Publisher Story
Meet Gina Homolka
Skinnytaste
Skinnytaste started as an idea to share slimmed down versions of some of Gina’s favorite recipes, and has grown into one of the most popular food sites on the internet
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Publisher Story
Meet Imma Adamu
Immaculate Bites
It started as a hobby, but when people started making her dishes within hours of posting, Imma found there was a hunger for her recipes
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Publisher Story
Meet Liz Gumbinner & Kristen Chase
Cool Mom Picks
These business partners have the quintessential internet meet-cute story — they became fast friends after commenting on each other’s personal blogs, circa 2006
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November 21, 2022
Topics API data: what a million impressions tell us
In the web advertising business, the value of an ad impression that reaches you depends on what your interests are, among other things. Today, sites use a variety of ways…
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October 31, 2022
Interview with Rory Sutherland, part 2
This interview has been edited for clarity and length. In Part 1 of this interview, Rory Sutherland asked about the limits of relentlessly pursuing efficiency—whether in advertising, or in other…
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July 11, 2022
The Future of Advertising: A conversation with Rory Sutherland
This interview has been edited for clarity and length. Recently you have been writing a lot about transportation policy. And it seems like transportation is an area that people are…
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January 7, 2022
New Year, Same Problems?
Let’s get into it. CTV Ad Tech Identity Crisis Streaming is surging. Connected TV advertising is booming. What’s there to worry about? Well, beneath the surface, a lot potentially. And…
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December 30, 2021
Year in Review — the News, Trends and Technology that Shaped the Digital Ad Ecosystem in 2021
Looking back on the defining news in the world of data and identity this year
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December 17, 2021
Vox Wraps Up 2021 With a Little Shopping Spree
A year that was all about eCommerce ends with a big purchase by one digital content giant of another.
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December 10, 2021
Let the Good Times Roll
As the most profitable year ever for digital advertising draws to an end, three big companies sure have a lot to celebrate. (Can you guess which ones?)
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December 3, 2021
Ain’t No Data Like First-Party Data
Brands are doing anything they can to acquire more customer data this holiday season
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November 19, 2021
The Roaring Twenties Take Two
These are heady days for ad tech, as each week seems to bring a new acquisition, funding round or IPO announcement but can it last, given all of our cookiepocolypse hand-wringing?
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