What Google Might Do with FLoC 2.0

Paul Bannister, CafeMedia's Chief Strategy Officer, analyzes how Google's choices will affect the digital ads ecosystem

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Latest News & Views

January 7, 2022

New Year, Same Problems?

Let’s get into it. CTV Ad Tech Identity Crisis Streaming is surging. Connected TV advertising is booming. What’s there to worry about? Well, beneath the surface, a lot potentially. And

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December 10, 2021

Let the Good Times Roll

As the most profitable year ever for digital advertising draws to an end, three big companies sure have a lot to celebrate. (Can you guess which ones?)

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November 19, 2021

The Roaring Twenties Take Two

These are heady days for ad tech, as each week seems to bring a new acquisition, funding round or IPO announcement but can it last, given all of our cookiepocolypse hand-wringing?

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November 12, 2021

Regulation Escalation

A new bipartisan push in Congress aims to end consumer manipulation by secret algorithms on social platforms

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October 8, 2021

All Eyes on DC

Congress hears from a Facebook whistleblower and questions the lawyer nominated to lead the Justice Department’s antitrust division

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September 14, 2021

Let’s Keep the Web Wide Open

It’s time to reimagine online advertising, with a focus on the voices of creators who make the open web so vibrant. We believe it is critical to keep the conversation going to ensure the coming changes don’t harm independent publishers and creators.

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September 10, 2021

Epic Fall Preview

Big tech starts the season with major moves in TV, web-enabled accessories and more. Catch up on the latest developments that will shape the future of digital advertising.

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Explore

Creator Stories

Great content from creators is what makes the open web such a powerful community. Meet some of the talented people behind the sites you know and love.

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Glossary

Keeping up with all the latest terms can feel like a task, so we created a jargon-free guide to help you navigate the conversation.

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Cheatsheets

Not sure how a FLoC is different than FLEDGE? Our jargon-free briefings will help you get up to speed.

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