It's time to reimagine online advertising, with a focus on the voices of creators who make the open web so vibrant. We believe it is critical to keep the conversation going to ensure the coming changes don‘t harm independent publishers and creators.
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Everything you need to know about the future of advertising — with expert analysis from industry leaders.
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Not sure how a FLoC is different than FLEDGE? Our jargon-free briefings will help you get up to speed.
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Keeping up with all the latest terms can feel like a task, so we created a jargon-free guide to help you navigate the conversation.
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Cheatsheets
When Google Chrome eliminates these online IDs, the primary revenue stream for content on the web – advertising – will be at risk.
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Cheatsheets
Everything you need to know about two of Google’s proposed solutions to target online ads without third-party cookies and without exposing user-level data.
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Cheatsheets
The information businesses collect when they engage directly with their customers, users or audiences, first-party data has shifted from important to vital within the digital ecosystem.
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February 9, 2023
Ever wonder why some consent dialogs (or “cookie banners”) have a “reject all” button, while others don‘t? The answer requires a little European history. Don‘t worry, we won‘t have to…
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December 20, 2022
The European Data Protection Board (EDPB) recently issued a ruling on a Facebook GDPR case with major consequences. According to the Wall Street Journal‘s sources, Facebook‘s parent company, Meta, will…
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December 5, 2022
Freaking out about CCPA (and soon CPRA) compliance? Especially after the Sephora case? I have worked on CCPA stuff from both sides—the privacy advocate point of view (I was one…
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November 21, 2022
In the web advertising business, the value of an ad impression that reaches you depends on what your interests are, among other things. Today, sites use a variety of ways…
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October 31, 2022
This interview has been edited for clarity and length. In Part 1 of this interview, Rory Sutherland asked about the limits of relentlessly pursuing efficiency—whether in advertising, or in other…
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July 11, 2022
This interview has been edited for clarity and length. Recently you have been writing a lot about transportation policy. And it seems like transportation is an area that people are…
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January 7, 2022
Let‘s get into it. CTV Ad Tech Identity Crisis Streaming is surging. Connected TV advertising is booming. What‘s there to worry about? Well, beneath the surface, a lot potentially. And…
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December 30, 2021
Looking back on the defining news in the world of data and identity this year
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December 17, 2021
A year that was all about eCommerce ends with a big purchase by one digital content giant of another.
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December 10, 2021
As the most profitable year ever for digital advertising draws to an end, three big companies sure have a lot to celebrate. (Can you guess which ones?)
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December 3, 2021
Brands are doing anything they can to acquire more customer data this holiday season
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November 19, 2021
These are heady days for ad tech, as each week seems to bring a new acquisition, funding round or IPO announcement but can it last, given all of our cookiepocolypse hand-wringing?
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November 16, 2021
What Google‘s high-profile antitrust cases mean for the future of independent publishing in a post-cookie world.
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November 12, 2021
A new bipartisan push in Congress aims to end consumer manipulation by secret algorithms on social platforms
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November 5, 2021
Some of the hippest brands around are kicking it old school with their 2021 holiday marketing plans
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October 29, 2021
Paul Bannister, CafeMedia’s Chief Strategy Officer, analyzes how Google’s choices will affect the digital ads ecosystem
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October 29, 2021
This week we learned that Google has been playing costly Jedi mind tricks on publishers
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October 22, 2021
Apple finds a new revenue stream
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October 15, 2021
Politicians won’t be the only ones keeping a close eye on data in the lead up to the 2022 midterm elections
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October 8, 2021
Congress hears from a Facebook whistleblower and questions the lawyer nominated to lead the Justice Department‘s antitrust division
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October 1, 2021
Can IPG‘s new tool ensure that multiple data systems will all get along?
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September 24, 2021
A leading performance marketing company has new data that will have Facebook execs on edge.
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September 17, 2021
Can the social media giant atone for the metaverse of damage it has caused? Does it want to?
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September 14, 2021
It’s time to reimagine online advertising, with a focus on the voices of creators who make the open web so vibrant. We believe it is critical to keep the conversation going to ensure the coming changes don‘t harm independent publishers and creators.
Read More
September 12, 2021
Expect to see a new way of marketing on the web as brand advertisers understand the effectiveness of their ad campaigns and optimize their media investments.
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September 11, 2021
Insider’s SVP of Programmatic and Data Strategy says first-party data helps deliver a better experience for readers.
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September 10, 2021
“Let‘s not re-create something that‘s broken,” says Alysia Borsa, president of digital at Meredith Corp.
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September 10, 2021
Big tech starts the season with major moves in TV, web-enabled accessories and more. Catch up on the latest developments that will shape the future of digital advertising.
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September 8, 2021
News Corp‘s Chris Guenther thinks approaching privacy changes carefully and giving users control will keep advertising viable and relevant.
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September 6, 2021
Sarah Rose, SVP at IPG‘s Kinesso, believes the general shift away from third-party cookies will ultimately help brands get closer to their customers
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Get updates on important changes that will impact how ads are sold on the open web
