Assessing Future Ad Tech for a Cookieless World
Ad tech has always been overwhelming and complicated, and as third-party cookies are set to go away in 2023, it hasn‘t gotten any easier.
As we look ahead at all of the different solutions out there lined up to be the premier solution for the advertising industry, CafeMedia has created a high-level overview of all of the new technologies that are being proposed and developed to replace third party cookies.
This quick, easy-to-use chart simplifies and demystifies the complex landscape to help you get a better handle on the latest as the clock counts down.