What Is First-Party Data?
The information businesses collect when they engage directly with their customers, users or audiences, first-party data has shifted from important to vital within the digital ecosystem.
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Cheatsheets
Assessing Future Ad Tech for a Cookieless World
Ad tech has always been overwhelming and complicated, and as third-party cookies are set to go away in 2023, it hasn‘t gotten any easier.
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Cheatsheets
What Is FLoC?
For advertisers, FLoC is a sign of how online advertising will change, from one-to-one targeting to aggregate targeting. Publishers wonder if it will be an adequate replacement for third-party data.
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Cheatsheets
What Are FLEDGE and TURTLEDOVE?
Everything you need to know about two of Google’s proposed solutions to target online ads without third-party cookies and without exposing user-level data.
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Publisher Story
Meet Imma Adamu
Immaculate Bites
It started as a hobby, but when people started making her dishes within hours of posting, Imma found there was a hunger for her recipes
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Publisher Story
Meet Gina Homolka
Skinnytaste
Skinnytaste started as an idea to share slimmed down versions of some of Gina’s favorite recipes, and has grown into one of the most popular food sites on the internet
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Publisher Story
Meet Chris & Julia Marcum
Chris Loves Julia
“We love to give our audience the tools they need to make their home a place they love to be in. Anyone can love where they live.”
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