What Google Might Do with FLoC 2.0

Paul Bannister, CafeMedia's Chief Strategy Officer, analyzes how Google's choices will affect the digital ads ecosystem

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Latest News & Views

August 6, 2021

Oh, Snap

Looks like one social network has found a way to thrive post-IDFA

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July 30, 2021

Masters of the Entire Universe

In the wake of the eye-popping earnings announcements from nearly all of Silicon Valley‘s biggest companies, some can’t help but wonder: Should everyone else just go home?

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June 11, 2021

Apple Drops Another ID Bomb    

Announcements at the tech giant‘s annual developer‘s conference indicate the dream of one-to-one location-based mobile ad targeting will remain just that

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May 21, 2021

In the Driver‘s Seat

Many publishers are taking a wait-and-see approach to emerging cookie alternatives and holding their precious data even closer to the vest

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April 23, 2021

Apple and WordPress Flex Their Muscles

Oh FLoC! The content management system that powers roughly 41 percent of the web is considering proposals to give users an opt-in toggle switch, which could close the spigot on a big chunk of monetizable behavioral data

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April 16, 2021

What the FLoC Just Happened?

Google admits the original timeline to sunset third-party cookies – 2022 – feels “aggressive.” A delay has not been ruled out by the company

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Creator Stories

Great content from creators is what makes the open web such a powerful community. Meet some of the talented people behind the sites you know and love.

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Keeping up with all the latest terms can feel like a task, so we created a jargon-free guide to help you navigate the conversation.

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Not sure how a FLoC is different than FLEDGE? Our jargon-free briefings will help you get up to speed.

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