What Google Might Do with FLoC 2.0
Paul Bannister, CafeMedia's Chief Strategy Officer, analyzes how Google's choices will affect the digital ads ecosystem
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September 5, 2021
Next Steps for CPG: Owning the Customer Relationship
Vivian Chang shares the thinking behind The Clorox Company’s decision to create a direct-to-consumer group.
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September 4, 2021
Why Advertising Is Critical to Covering the News
Creating original content is expensive. Advertising will always be an important revenue driver and an important part of the user experience
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September 3, 2021
Not So Lazy (Last) Days of Summer
Looks like none of the feds took an August vacation. Inquiring minds wonder what that will mean for the future of digital advertising.
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September 2, 2021
How Direct Response Advertisers Will Buy On the Open Web
Ingenuity and deeper partnerships will lead to real choices that enable direct response advertisers to keep investing in the open web
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September 2, 2021
Clorox‘s Vivian Chang: Why Brands Can’t Quit Walled Gardens
And why she’s taking a step back, and considering relevance over scale for future spend
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September 1, 2021
Reaching Customers Will Be Different, but Equally Effective, in the Future
When third-party cookies expire in 2023, advertisers will say goodbye to the digital targeting of today and hello to a new way of marketing.
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September 1, 2021
“There Is No Silver Bullet” to Replace Third-Party Cookies
Kinesso’s Sarah Rose believes any successful solution must offer brands the flexibility to accommodate all of their needs
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August 27, 2021
Attention, Walmart Shoppers
The retail giant has found an unexpected avenue to compete with Amazon
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August 20, 2021
Saving Private Data?
Facebook and Google are maneuvering while marketers mull very different data approaches
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August 13, 2021
We‘ve Got Questions on Facebook‘s New Strategy
Did the social media behemoth really just cry uncle in their battle against Apple?
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August 6, 2021
Oh, Snap
Looks like one social network has found a way to thrive post-IDFA
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July 30, 2021
Masters of the Entire Universe
In the wake of the eye-popping earnings announcements from nearly all of Silicon Valley‘s biggest companies, some can’t help but wonder: Should everyone else just go home?
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July 23, 2021
Peeking Into the Walled Gardens
Will upcoming brand safety reviews across Big Tech’s biggest platforms start to level the playing field with independent publishers?
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July 16, 2021
Facebook‘s New Normal?
Brands are seeing “devastating” drops as Apple‘s IDFA changes take effect across the social media behemoth
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July 9, 2021
Biden‘s Big Swing at Big Tech
His new executive order seeks to slow down the use of consumer data to stifle competition
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July 2, 2021
Happy Birthday, America
Celebrating the 4th with free suds and some silly money
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June 25, 2021
Cookiepocalypse on Pause
Did Google delay the transition to protect publishers‘ business models, or to protect themselves from regulators?
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June 18, 2021
Big New Role for Big Tech Nemesis
The appointment of Lina Khan to lead the FTC should have tech titans feeling nervous. But what does it mean for advertisers?
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June 11, 2021
Apple Drops Another ID Bomb
Announcements at the tech giant‘s annual developer‘s conference indicate the dream of one-to-one location-based mobile ad targeting will remain just that
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June 4, 2021
Amazon Plots Its Own Identifier
The impending loss of third-party cookies has created an identity vacuum. Guess who has a plan to fill that gap?
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May 28, 2021
Throwing Shade on Third-Party Cookie Alternatives
Google is not a fan of the cookie alternatives hitting the market
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May 21, 2021
In the Driver‘s Seat
Many publishers are taking a wait-and-see approach to emerging cookie alternatives and holding their precious data even closer to the vest
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May 14, 2021
Facebook Marketers Grapple With Apple‘s Privacy Changes
Ad spend on Facebook is up as marketers try to maintain their share of voice
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May 7, 2021
Reading the Tea Leaves on Apple‘s Privacy Restrictions
For marketers, results so far from Apple’s IDFA changes range from “not great” to “please grab me a drink”
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April 30, 2021
Google‘s Third-Party Cookie Problem
The EU reveals that Google‘s plan to sunset third-party cookies is being investigated as part of an antitrust probe
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April 23, 2021
Apple and WordPress Flex Their Muscles
Oh FLoC! The content management system that powers roughly 41 percent of the web is considering proposals to give users an opt-in toggle switch, which could close the spigot on a big chunk of monetizable behavioral data
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April 16, 2021
What the FLoC Just Happened?
Google admits the original timeline to sunset third-party cookies – 2022 – feels “aggressive.” A delay has not been ruled out by the company
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Creator Stories
Great content from creators is what makes the open web such a powerful community. Meet some of the talented people behind the sites you know and love.
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Glossary
Keeping up with all the latest terms can feel like a task, so we created a jargon-free guide to help you navigate the conversation.
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Cheatsheets
Not sure how a FLoC is different than FLEDGE? Our jargon-free briefings will help you get up to speed.
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