What Google Might Do with FLoC 2.0
Paul Bannister, CafeMedia's Chief Strategy Officer, analyzes how Google's choices will affect the digital ads ecosystem
Read MoreLatest News & Views
February 9, 2023
Don‘t bring a 2018 consent dialog to the Europe of 2023
Ever wonder why some consent dialogs (or “cookie banners”) have a “reject all” button, while others don‘t? The answer requires a little European history. Don‘t worry, we won‘t have to…
Read More
December 20, 2022
New European law could have a bigger impact than GDPR
The European Data Protection Board (EDPB) recently issued a ruling on a Facebook GDPR case with major consequences. According to the Wall Street Journal‘s sources, Facebook‘s parent company, Meta, will…
Read More
December 5, 2022
What the Sephora case means for a typical business: some basic CCPA approaches
Freaking out about CCPA (and soon CPRA) compliance? Especially after the Sephora case? I have worked on CCPA stuff from both sides—the privacy advocate point of view (I was one…
Read More
November 21, 2022
Topics API data: what a million impressions tell us
In the web advertising business, the value of an ad impression that reaches you depends on what your interests are, among other things. Today, sites use a variety of ways…
Read More
October 31, 2022
Interview with Rory Sutherland, part 2
This interview has been edited for clarity and length. In Part 1 of this interview, Rory Sutherland asked about the limits of relentlessly pursuing efficiency—whether in advertising, or in other…
Read More
July 11, 2022
The Future of Advertising: A conversation with Rory Sutherland
This interview has been edited for clarity and length. Recently you have been writing a lot about transportation policy. And it seems like transportation is an area that people are…
Read More
January 7, 2022
New Year, Same Problems?
Let‘s get into it. CTV Ad Tech Identity Crisis Streaming is surging. Connected TV advertising is booming. What‘s there to worry about? Well, beneath the surface, a lot potentially. And…
Read More
December 30, 2021
Year in Review — the News, Trends and Technology that Shaped the Digital Ad Ecosystem in 2021
Looking back on the defining news in the world of data and identity this year
Read More
December 17, 2021
Vox Wraps Up 2021 With a Little Shopping Spree
A year that was all about eCommerce ends with a big purchase by one digital content giant of another.
Read More
December 10, 2021
Let the Good Times Roll
As the most profitable year ever for digital advertising draws to an end, three big companies sure have a lot to celebrate. (Can you guess which ones?)
Read More
December 3, 2021
Ain’t No Data Like First-Party Data
Brands are doing anything they can to acquire more customer data this holiday season
Read More
November 19, 2021
The Roaring Twenties Take Two
These are heady days for ad tech, as each week seems to bring a new acquisition, funding round or IPO announcement but can it last, given all of our cookiepocolypse hand-wringing?
Read More
November 16, 2021
Fair Competition on the Post-Cookie Web
What Google‘s high-profile antitrust cases mean for the future of independent publishing in a post-cookie world.
Read More
November 12, 2021
Regulation Escalation
A new bipartisan push in Congress aims to end consumer manipulation by secret algorithms on social platforms
Read More
November 5, 2021
Bringing Back the Wish Books
Some of the hippest brands around are kicking it old school with their 2021 holiday marketing plans
Read More
October 29, 2021
What Google Might Do with FLoC 2.0
Paul Bannister, CafeMedia’s Chief Strategy Officer, analyzes how Google’s choices will affect the digital ads ecosystem
Read More
October 29, 2021
Our Own Phantom Menace?
This week we learned that Google has been playing costly Jedi mind tricks on publishers
Read More
October 22, 2021
Guess Who‘s Making Bank on Mobile Ads?
Apple finds a new revenue stream
Read More
October 15, 2021
Cookies in the Coal Mine?
Politicians won’t be the only ones keeping a close eye on data in the lead up to the 2022 midterm elections
Read More
October 8, 2021
All Eyes on DC
Congress hears from a Facebook whistleblower and questions the lawyer nominated to lead the Justice Department‘s antitrust division
Read More
October 1, 2021
New Target for the Ad Industry — Togetherness
Can IPG‘s new tool ensure that multiple data systems will all get along?
Read More
September 24, 2021
“Estimating” IDFA Fallout for Advertisers
A leading performance marketing company has new data that will have Facebook execs on edge.
Read More
September 17, 2021
Facebook‘s Face-Plant
Can the social media giant atone for the metaverse of damage it has caused? Does it want to?
Read More
September 14, 2021
Let‘s Keep the Web Wide Open
It’s time to reimagine online advertising, with a focus on the voices of creators who make the open web so vibrant. We believe it is critical to keep the conversation going to ensure the coming changes don‘t harm independent publishers and creators.
Read More
September 12, 2021
How Brands Will Measure Effectiveness in the Cookieless Future
Expect to see a new way of marketing on the web as brand advertisers understand the effectiveness of their ad campaigns and optimize their media investments.
Read More
September 11, 2021
Publishers‘ Secret Weapon? They Know What Readers Want
Insider’s SVP of Programmatic and Data Strategy says first-party data helps deliver a better experience for readers.
Read More
September 10, 2021
“Publishers Must Work Together to Build a Better Ecosystem”
“Let‘s not re-create something that‘s broken,” says Alysia Borsa, president of digital at Meredith Corp.
Read More
September 10, 2021
Epic Fall Preview
Big tech starts the season with major moves in TV, web-enabled accessories and more. Catch up on the latest developments that will shape the future of digital advertising.
Read More
September 8, 2021
Could This Be a “Golden Age” for Publishers and Advertising?
News Corp‘s Chris Guenther thinks approaching privacy changes carefully and giving users control will keep advertising viable and relevant.
Read More
September 6, 2021
The Agency View: Brands Will Keep Spending
Sarah Rose, SVP at IPG‘s Kinesso, believes the general shift away from third-party cookies will ultimately help brands get closer to their customers
Read MoreExplore
Creator Stories
Great content from creators is what makes the open web such a powerful community. Meet some of the talented people behind the sites you know and love.
Read More
Glossary
Keeping up with all the latest terms can feel like a task, so we created a jargon-free guide to help you navigate the conversation.
Read More
Cheatsheets
Not sure how a FLoC is different than FLEDGE? Our jargon-free briefings will help you get up to speed.
Read More